The challenge - Humanizing the highway.
Transmit safety rules.
Encourage drivers to stop at motorway service areas.

Our answer - 2 free notebooks at motorway service stations during major winter and summer holiday departures.
- The booklet to be collected at the station with the magic word heard on Radio Vinci Autoroutes as part of the events organized on the Winter and Summer Stages.
- 280,000 printed books.
- With the BlinkBook app, children record their voice and take a selfie: they become the star of their own cartoon. That little man in yellow is them!

An authentic detail - The brand entered and remained in families for several years since the notebook was used continuously well beyond communication operations!