The challenge - The child takes a selfie and records their voice to talk to Santa!
A very low contact cost compared to the number of films generated.

Our answer - 1 Animated Card from Santa Claus sent to children by post and 3 other Animated Cards to download from the site to create the rest of the story.
2 million Animated Cards sent to children, some of which were sent to schools.
1.2 million cartoons generated in the month of December alone (2016 and 2017).

An authentic detail - The child takes a selfie and records his voice to talk with Santa!
A very low contact cost compared to the number of films generated.