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Vinci Autoroutes and the little yellow man
Transmit safety rules through a fun and interactive communication campaign during school holidays
L'enjeu
Humanize the highway
Transmit safety rules
Encourage drivers to stop at motorway rest areas
Notre réponse
2 notebooks offered at motorway service areas during winter and summer vacation departures
The notebook to collect at the station with the magic word heard on Radio Vinci Autoroutes as part of the activities organized on the Winter and Summer Stages
280,000 printed books
With the BlinkBook application, the child records his voice and takes a selfie: he becomes an actor in his own cartoon. The little guy in yellow is him!
Un détail authentique
The brand entered and remained in families for several years since the notebook was used continuously well beyond communication operations!
Vinci Autoroutes and the little yellow man
Transmit safety rules through a fun and interactive communication campaign during school holidays
- Business
- Communication
- Events
L'enjeu
Humanize the highway
Transmit safety rules
Encourage drivers to stop at motorway rest areas
Notre réponse
2 notebooks offered at motorway service areas during winter and summer vacation departures
The notebook to collect at the station with the magic word heard on Radio Vinci Autoroutes as part of the activities organized on the Winter and Summer Stages
280,000 printed books
With the BlinkBook application, the child records his voice and takes a selfie: he becomes an actor in his own cartoon. The little guy in yellow is him!
Un détail authentique
The brand entered and remained in families for several years since the notebook was used continuously well beyond communication operations!
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