- Business
- Communication
- Events
La Poste - Christmas cards
Reinvent the traditional “letter to Santa” for an innovative family activity
L'enjeu
Renewing the traditional “letter to Santa Claus”, a highlight of families’ relationship with La Poste since 1962
Notre réponse
1 Animated Card from Santa Claus sent to children by post and 3 other Animated Cards to download from the site to create the rest of the story
2 million Animated Cards sent to children, part of which sent to schools
1.2 million cartoons generated in the month of December alone (2016 and 2017)
Un détail authentique
The child takes a selfie and records his voice to speak with Santa Claus!
A very low contact cost considering the number of films generated
La Poste - Christmas cards
Reinvent the traditional “letter to Santa” for an innovative family activity
- Business
- Communication
- Events
L'enjeu
Renewing the traditional “letter to Santa Claus”, a highlight of families’ relationship with La Poste since 1962
Notre réponse
1 Animated Card from Santa Claus sent to children by post and 3 other Animated Cards to download from the site to create the rest of the story
2 million Animated Cards sent to children, part of which sent to schools
1.2 million cartoons generated in the month of December alone (2016 and 2017)
Un détail authentique
The child takes a selfie and records his voice to speak with Santa Claus!
A very low contact cost considering the number of films generated
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