• Brand
• Communication
• International

The Baby Dior bear

Keeping children busy in Dior boutiques in France and China

L'enjeu

Improving customer visit experiences to Dior stores in China

Take the elements of the Toile de Jouy Baby Dior and animate their emblematic bear

Notre réponse

1 Coloring card whose elements come to life on a custom-created musical composition

8,000 printed cards sent simultaneously to several stores in China

Un détail authentique

A poetic card to create, exclusively in store