• Brand
• Internal communication

Herta - Activity and recipe notebooks

Reinventing the Herta universe by adapting an advertising spot from the 80s

L'enjeu

Talking about the Herta universe: “the Taste for Simple Things”

A journey through advertising time featuring the music and history of advertisements of yesteryear

Notre réponse

2 notebooks of manual activities, recipes and coloring pages to animate

40,000 books printed and offered

Un détail authentique

The cartoon uses two emblematic advertisements from the 80s: La Basse cour and Le Moulin