BlinkBook & Kiri : when a box in the supermarket becomes a gateway to biodiversity

Buying a box of Kiri cheese at the supermarket is often an everyday occurrence. With this collaboration, this action is transformed into a small experience to be enjoyed as a family: inside, children discover coloring content that transforms into an animated cartoon , addressing biodiversity in a simple and concrete way.

The idea is to open a conversation about living things from a child's perspective, with a central message: in an ecosystem, species protect and support each other . And to tell this story, we start with a very accessible entry point: flowers . “Every flower has superpowers,” and behind this phrase lies an essential truth: each species plays a role, often discreet, but key to the balance of life.

The concept: from coloring to animation, in a few seconds

BlinkBook is simple: the child colors inside the packaging , then takes a photo of their coloring using the app, and the drawing comes to life . The screen isn't the starting point; it extends the creation on paper. This "paper + digital" approach has been at the heart of BlinkBook from the beginning.

As part of the collaboration with Kiri , this simplicity is important: it allows any family to test the experience, without complicated equipment, and to experience an immediate, rewarding result that makes you want to do it again.

Why talk about biodiversity through the superpowers of flowers?

Biodiversity can seem abstract. By starting with flowers, we make the subject concrete: pollination, food, shelter, balance… We show that nature functions like a large family, where every element counts.

It is also a way to anchor a strong idea: protecting biodiversity means understanding the links between species, and what each one brings to the ecosystem.

A simple experience to share with the family

What this collaboration seeks to trigger is a clear moment:

• a quiet time for coloring.

• a curiosity surrounding the “why” (what is the purpose of this flower? who depends on whom?),

• and the little click when the drawing comes to life.

These are a few minutes that are easy to integrate into a day, and which can become a basis for discussing life.

BlinkBook, beyond this collaboration

This collaboration with Kiri perfectly illustrates what BlinkBook generally enables: transforming a printed medium into an active experience where the child doesn't consume content, but creates it. BlinkBook offers workbooks and formats that blend creativity, reading, and learning, with a "paper + digital" approach designed to empower children.

👉 Find all our BlinkBooks in our online store