The challenge - Offer a family cartoon book.
Empowering children to adopt their kitten.
Create educational workshops as part of the Cats & Felines shows.

Our answer - 1 Cartoon Book printed in 30,000 copies, to order for free on their website.
With the created cartoon, the child learns how to take care of his cat: the importance of food, the benefits of play, sleep, living spaces, care...
70,000 flyers distributed during workshops at the various Cats & Felines shows in Paris.

An authentic detail - The brand entered and remained in families for several years since the notebook was used continuously well beyond communication operations!